The aggressive strategy of XPeng electric cars

XPeng is a Chinese electric car brand that is setting up shop in Spain this year, and at the last Beijing Motor Show in 2024 it announced that in less than a year it will offer cars that support 800 kW charging (charging with 800 A amperes and with a voltage of 1000 V). They talk about charging 1 km of range for every second of charging.

This is on the order of 3 times more than what the most advanced brands offer. The truth is that it is a bit incredible, and it remains to be seen how such high charge levels will affect the life of the batteries.

What does this mean? In theory, you can charge your XPeng’s battery from 0 to 80% in just 10 minutes, a figure that triples the charging speed of brands like Hyundai. Without a doubt, an innovative proposal that could revolutionize the electric vehicle sector, but it also raises some doubts.

I attach the photo that has been published in the media about this surprising announcement:

The company says that it hopes to have its chargers available at the end of this year, 2024. We will see if it is fulfilled, because in Europe it is planned to have 350 KW charging systems in the year 2030. The difference is abysmal.

Although it seems that the electric car market has decreased a little, especially in the USA and Europe, Chinese companies continue to bet very heavily on it, their companies are the leaders in this market, and they set the tone for the innovation in this type of cars.

I am convinced that European and North American manufacturers have lost the battle for the electric car, and that they are going to pay dearly. They have dominated the market for the last 100 years, and the electric car revolution has caught them sleeping on their comfortable benefits.

No company has its future assured, no matter how big it is. And in the case of electric cars, we are going to see that sooner rather than later.