That Covid-19 has affected our way of life (new habits of work, shopping, …) is undeniable, and now that it is gradually returning to a new “normal”, it is possible that this normality is different than it was before, because some changes can remain in time
In general, we all are animals of habit and when we buy we almost always buy the same products in the same places, and what we do is restock our stocks. Only once in a while do we try something new and change.
With the pandemic, the situation changed and there was an increase in online purchases also in the market for food products, and with this increased purchases through APP’s (Deliveroo, and others like it) that quickly take to our homes that what we want to consume.
And this has happened all over the world, because in the first quarter of 2021 only in the USA investors have dedicated 7 billion dollars to this type of fast delivery companies via APP.
And this can be an important change, as these growing companies have a number of peculiarities:
– Deliveries are made in a very short time
– In general they work with very low margins
– People who work with them have low income
– Until now they barely earned money with their activity
And it remains to be seen what will happen next, as investors are putting pressure on these types of companies (the so-called “gig economy”) to stop losing and start making profits, so it will be normal for their prices to rise somewhat and it remains to be seen whether customers will accept these uploads.
Habits are difficult to break, but when they touch our pockets, people think about it a little more.
And users must assume that services have a cost, and that those costs cannot be kept low by paying a pittance to those who do that “work”, because we are creating an unjust society and companies with little future.
It remains to be seen how many of these types of companies will remain in the market in a few years.