Augmented Reality is already present in cars

Amador Palacios
3 min readAug 1, 2022


Augmented Reality ( AR ) is an application that is already being used in some new cars, and several companies are trying to position themselves in this field. Well, what is now for exclusive and expensive cars, in a few years (not many) will be normal and cheap.

In a car, AR captures what the driver is seeing, places it on a transparent display (head up display or HUD), and overlays it with the information we need to drive and get where we want to go.

What we see today on our mobile phones or on car screens with GPS information, we will soon see on the front window of our car and there will be no need to divert our eyes from the front.

These new systems work with the information available in the car’s computer + GPS + front camera + other cameras and sensors depending on the model, and all this supported with the help of Artificial Intelligence that collects a multitude of data so that the resulting final information is as accurate as possible.

This possibility is already offered by Mercedes in its new electric and exclusive EQS model (you have to pay more than 100,000 euros to have it), as you can see in the photo below.

And you can see a video at:

And there are other manufacturers that offer similar systems such as Panasonic with its AR HUD 2.0 model, which it hopes to offer to the market in 2024, and can be seen in the video:

Huawei and others are also introducing their own system. The market is moving and it is very logical if we think of the hundreds of millions of cars that circulate around the world.

HUD (head up display) technology began to be used in combat aircraft more than 40 years ago, later moving to other aircraft, and to end up now in something daily such as driving a car.

I admit that I really like this technology, and I am surprised that it has taken so long to reach the consumer market, although it has not really arrived yet. It is only in its infancy, but I have no doubt that its development will be very fast, as it is very practical and not very complicated, as well as significantly improving driving safety.

The additional complication is given by the sensors that are added to it (the more sensors, more expensive) and the Artificial Intelligence program (with more data it manipulates, it is also more expensive). But a “simple” system would not have to be very expensive or complex.

With the information provided by the GPS, a front camera, and a simple AI system that is capable of distinguishing the details that the front camera sees, an economic system could be offered that is integrated into the computing power of current mobile phones.

Let’s see if I see something similar one of these days.



Amador Palacios

I am an electronic engineer with more than 40 years working in industry. I like to reflect on Technological and Social issues