Are they really going to stop getting our data?

Amador Palacios
2 min readMay 28, 2021

It is what some say and what everyone talks and writes about, but I sincerely doubt it. And I explain my reasons.

The issue was started by Apple saying that in its next update of iOs it was going to allow users to decide whether or not to allow the APPs to continue obtaining their browsing data. The objective is clear, to defend the privacy of users.

And a short time later Google was forced to say something similar, indicating that it would also do it after a few months, without specifying too much, because they get most of their profits from the sale of that data.

Facebook and others reacted viciously by attacking Apple, because they make almost all of their income from selling the data they get from users.

What remains to be seen I can imagine. Apple will release its update as promised, because they do not live on user data and since the time of Steve Jobs, they already defended the privacy of their users.

Google will do something similar but a little later and almost certainly have another way to obtain user data. I do not know how, but something they will do for sure so as to not stop entering the enormous amounts that they now collect. It is a lot of money that is at stake.

And I suppose that Facebook is going to follow in the wake of Google, insisting in its marketing messages that it uses the data collected to make life easier for users, and asking its users to allow their “follow-up” so that they continue to receive good service. Which some innocent people may believe.

We are talking about some of the companies that earn the most in the world (Google, Facebook, Amazon, …), and that they achieve this by selling the data of the users of their services.

I do not think that will change overnight, and I am convinced that they will promote in various ways that users allow their data to be obtained.

Although I am also very clear that they will not convince me.

And users for our part have to start thinking that services cost money, and if we receive them for free, we give something in return. And just as we buy devices to connect, privacy has a cost that someone must bear.

How much are we willing to pay for it? That’s the million dollar question.

--

--

Amador Palacios

I am an electronic engineer with more than 40 years working in industry. I like to reflect on Technological and Social issues