A sustainable luxury watchmaker?

I read with surprise that a new watch company has been presented that will specialize in manufacturing sustainable luxury watches. The company is called ID Geneve and began its journey in 2020, and seeks to create high-end watches that are not only elegant and exclusive, but also respectful of the environment.

In a world where sustainability becomes increasingly important, this company aims to find its niche in the luxury watch industry with its innovative and responsible approach.

You can see the company website at: https://www.idwatch.ch/

Its commitment to sustainability is based on three fundamental pillars:

• Sustainable materials: The company uses recycled and responsibly sourced materials in the production of its watches. This includes using recycled stainless steel, ethically sourced gold and silver, and vegan leather straps.
• Responsible production: ID Genève is committed to minimizing its environmental impact during the production process. The company uses renewable energy in its workshops, minimizes waste and ensures its suppliers meet high environmental standards.
• Transparency: The company believes in transparency and offers its customers complete information on the origin of the materials used in its watches, and also publishes sustainability reports detailing its environmental performance.

I have seen that it offers a range of innovative collections that perfectly combine luxury with sustainability, and that some of its models are already completely sold out.

I think the people at ID Geneve are quite smart and sell more than just a watch, they also offer a sustainable lifestyle. The company collaborates with environmental and educational organizations to promote sustainability and raise awareness about climate change

The future remains to be seen, but for now ID Genève is in a unique position to participate in the transformation of the luxury watch industry towards a more sustainable future. With its innovative approach, this company has some potential to change the game and create a name for itself in the market. Time will tell